Your Amazon Data, Your Way: A Custom Dashboard Built for Growth

Running a business on Amazon often feels like flying blind. Your ad data will be deleted after 3 months. Sales reports display "pending" orders as if they have been paid. Finance and marketing teams waste hours trying to piece together numbers from different platforms, only to end up with results that don't add up.

Every seller knows this frustration: you want to grow, optimize your campaigns, and plan ahead, but the data you rely on keeps letting you down.

That's precisely why we built our custom Amazon dashboard. A solution that keeps all your historical data, shows accurate revenue in real time, and unites sales, ads, inventory, and finance in one centralized platform.

In this article, we'll show you why businesses choose a custom dashboard over off-the-shelf tools, what makes our approach different, and how it can help your Amazon business grow with confidence.

If you've been selling on Amazon for a while, you probably know this feeling: you try to check how your ads are performing, compare this year's results with last one, or understand your real profit, and it takes hours, if not days. Reports look inconsistent, data disappears too quickly, and different platforms don't talk to each other.

These are not small annoyances. They cost money, time, and confidence in your decisions. That's exactly why we created our custom Amazon dashboard to solve the issues that hold sellers back.

1. Limited data retention

   Amazon Ads keeps your data for only 3 months, while Seller Central stores sales data for 2 years. That makes year-over-year comparisons and trend analysis nearly impossible. Our dashboard provides you with unlimited historical data, allowing you to identify seasonal patterns, track growth, and forecast with confidence.

2. Inaccurate revenue reports

   Amazon often marks "pending" orders as paid, which inflates your revenue and leads to wrong profit calculations. Finance teams then spend hours reconciling spreadsheets. With our dashboard, you see real revenue only, confirmed orders, and accurate expenses, eliminating costly reporting errors.

3. Scattered data across platforms

   Sales, advertising, inventory, and finance are stored in different places, making it hard to get a complete picture of business performance. Our solution centralizes all of it in one customizable dashboard, integrating Amazon, Ads, e-commerce stores, and financial systems.

4. Manual reporting overload

   Most teams spend days every month manually building tax or management reports. Our automated reporting and direct integrations (Xero, QuickBooks, Looker Studio) save you dozens of hours and reduce human error.

There are many Amazon dashboards out there, but most of them follow a one-size-fits-all approach. They show basic metrics, but they rarely adapt to the unique needs of your business. That's where our solution is different.

• Built around your business, not around generic templates

  Every company tracks performance differently. Some care about net profit after storage and logistics, others want to see ACOS/ROAS at the product level, while finance teams need tax-ready reports. Our dashboard is fully customizable; we don't limit you to standard Amazon reports.

• Unlimited historical data

  Amazon Ads deletes your data after 3 months, but we store everything for as long as you need. That means you can compare campaigns across years, identify seasonal patterns, and forecast with confidence.

  *It’s important to understand that the dashboard starts storing information from the moment it is developed. Data that Amazon has already deleted cannot be retrieved or restored. When you first begin using the dashboard, it will contain only the last 3 months of Amazon Ads data. From that point forward, the system updates automatically every day, ensuring your data history grows continuously without further limits.

• A true single source of truth

  Instead of switching between Seller Central, Ads Manager, spreadsheets, and financial software, you get one centralized dashboard. We integrate Amazon, your e-commerce store (Shopify, WooCommerce), ad channels (Google Ads, Meta), and finance tools (Xero, QuickBooks).

• Real revenue, not inflated numbers

  No more "pending orders" counted as income. Our dashboard tracks only paid and confirmed revenue, giving you a clear picture of your actual performance.

• Time saved, errors eliminated

  Automated reporting replaces hours of manual data collection. Finance teams cut reporting time from several days to under 30 minutes per month.

Our dashboard isn't limited to Amazon data. We know that businesses use multiple platforms to sell, advertise, and manage finances. That's why we built it to connect with the tools you already rely on.

Some of the most common integrations our clients choose:

• Amazon ecosystem:

  Seller Central and Amazon Ads for complete sales and campaign tracking.

• E-commerce platforms:

  Combine your Amazon and direct-to-consumer store results in one view with Shopify and WooCommerce.

• Advertising channels:

  Google Ads and Meta Ads (Facebook/Instagram) to analyze performance across marketplaces and paid traffic sources.

• Finance & accounting:

  QuickBooks and Xero for automated, tax-ready financial reports.

• Visualization & reporting:

  Google Looker Studio for advanced data visualization, custom dashboards, and easy export.

And because the solution is fully custom, we can integrate other platforms on request, regardless of whether it's a CRM, ERP, or niche tool your team already uses.

Every business measures success differently. That's why our dashboard doesn't limit you to Amazon's default reports; it allows you to track the metrics that truly matter to your team.

Just some examples of what you can monitor:

• Advertising performance
  • ACOS, ROAS, TACOS
  • Campaign-level profitability
  • Comparison of ad spend vs. revenue across Amazon, Google, and Meta Ads
• Sales & revenue
  • Real revenue (only paid, confirmed orders)
  • Net profit after Amazon fees, storage, shipping, and logistics
  • Revenue trends over any time period thanks to unlimited data history
• Inventory & operations
  • Stock levels and forecasted stock-outs
  • Product-level profitability
  • Sales velocity per SKU
• Finance & reporting
  • Automated tax-ready reports
  • COGS (Cost of Goods Sold)
  • Integration with QuickBooks / Xero for instant reconciliation

The dashboard is fully customizable, so we can build any metric you need, from marketing KPIs to operational indicators, so your team always works with data that drives decisions.

We know that new tools can feel overwhelming, especially when data and integrations are involved. That's why we've made our onboarding process simple and transparent:

• Kick-off & requirements

  Together, we define which platforms you want to connect (e.g., Amazon Ads, Seller Central, Shopify, QuickBooks) and what metrics matter most to your team.

• Integration setup

  We connect your accounts securely and set up automated data flows. This typically takes just a few hours for standard Amazon integrations or up to 1–2 weeks for a fully customized setup with multiple platforms.

• Dashboard customization

  Based on your needs, we configure filters, KPIs, and visualizations, so every team (finance, marketing, operations) gets the view they need.

• Training & handover

  We provide a walkthrough for your team to make sure everyone knows how to use the dashboard. No technical expertise required.

• Ongoing support

  We're here if you'd like to add new metrics, integrations, or reporting automations in the future.

Managing data on Amazon is challenging: limited storage periods, inaccurate reports, scattered platforms, and endless hours spent on manual reporting. These issues not only create frustration but also directly impact revenue, decision-making, and business growth.

Our custom dashboard was designed to address these specific issues. It gives sellers unlimited historical data, accurate revenue metrics, centralized views across Amazon and beyond, and automated reporting that saves time and reduces errors.

The result is simple: instead of working around Amazon's limitations, you finally have a precise, reliable, and long-term view of your business. A tool that adapts to your processes, not the other way around.

If you’re ready to stop struggling with incomplete Amazon reports, reach out and we’ll show you how this dashboard can be tailored to your business.