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Top Tech Choices for Business Websites
Business website

Southwave

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July 30

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7 min read

Top Tech Choices for Business Websites

A study revealed that close to 38% of the companies rebuild their websites within the first two years because, initially, they made poor decisions about platform selection.

Business online presence is a huge market of solutions, and there is so much noise around them that it becomes pretty difficult to understand what would be the best fit for your goals.

"Which technology is right for my website — framework, CMS or builder? What's better?"
Do you often get such questions? Well, the focus today is on the most popular frameworks and builders — one of the most crucial web project building blocks.

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In this article, we've summarized the technologies Southwave works with and analyzed their features from business needs perspective. To ensure accuracy, we consulted our expert developers for their field insights.

Data indicates that websites with high-performance metrics (such as load times under 2 seconds) experience a 70% higher retention rate. Factors influencing this metric include SEO, content quality, design but core technology is playing a crucial role here.

A few of the critical technologies our team uses to develop corporate websites are Webflow builder, WordPress CMS and Javascript-based technologies like Next.js, React.js, TypeScript and NestJS.

Sites with high-performance metrics (load under 2s) see a 70% higher retention rate

What technology to choose for website development?

Depending on what maturity stage your business is at, its size, and the role that your website plays in fulfilling your business functions, content management systems like WordPress and builders like Webflow can be great for quick and effective low-cost solutions. While custom technologies such as NestJS and Next.js, cater to more complex needs with an eye on scalability and performance. By making carefully considered decisions, you can save your business from expensive redesigns and dramatically improve your online presence.

Website Roles and Characteristics Across Different Business Stages:

NestJS and Next.js

Now, let's proceed with two of the most popular frameworks: NestJS and Next.js. We have hands-on experience over the years working with them, which helps us understand their advantages and disadvantages, along with the reasons why they should be considered for web product development.

NestJS is a modern framework for writing efficient and scalable server-side applications for Node.js. But what exactly is Node.js? It's an open-source JavaScript runtime environment that has gained widespread recognition. Unlike traditional environments that only run JavaScript in a browser, Node.js enables developers to execute JavaScript on the server side. That means that this server-side capability allows developers to use JavaScript to interact with databases, manage file operations, handle network requests, and many more. This flexibility allows the development of scalable, high-performance, event-driven applications. Using Node.js, developers can build robust and fast solutions that effectively handle real-time data and accommodate high volumes of network traffic.

Next.js is a web application framework for React, written in JavaScript, that is popular for its use during user interfaces development. It bundles built-in functionalities for server-side rendering, static site generation, and progressive web applications.

Security, reliability, scalability, speed, and literally limitless possibilities when working with the design are key differences of these technologies during website development. These criteria are often considered by clients who request custom development. Doesn't this list of characteristics inspire confidence?

“Developing a project with these frameworks can be complex and time-consuming. It often takes longer than using a Content Management System, for instance. However, it's important to add that this investment pays off in the future, as these frameworks make it easy to make changes, expand, scale and maintain the site.”

A large healthcare provider implemented NestJS for their complex web application, resulting in a seamless integration of patient management systems and a 40% improvement in user satisfaction.

WordPress

Since its launch in 2003, WordPress has evolved from a simple blogging platform to a comprehensive CMS that powers a significant portion of the internet. WordPress is used in lots of projects to develop e-commerce, personal, blog or business online presence websites.

WordPress has vital advantages: within the shortest period, it is possible to launch the project and present it to the market. WP CMS achieves high Google indexing due to its structure, which is a huge plus if you have a limited number of products, have a content-focused site, or need strong SEO capabilities.

Our Senior Software Developer shared his thoughts on WordPress pros and cons:

"WordPress is a quick and inexpensive solution for creating simple websites like landing pages, blogs, or basic e-commerce sites. It's worth mentioning that one of the platform's advantages is the speed of development. There are many ready-made solutions in the form of plugins for posting, contact forms, payments and many other functions, to speed up the process even more, but there's a downside: about 80% of the plugins will work well only with the paid version, thus you can consider building a custom one for a specific need.”

WordPress powers over 40% of all websites on the internet, highlighting its popularity and widespread use.

Webflow

Webflow is an advanced visual website-building platform. It empowers creators to execute cutting-edge websites with unparalleled control over design, content strategy, and code.

Its numerous advantages make it an appealing option for potential collaborations:

  • Rapid Deployment. Webflow allows you to design, develop, and launch websites swiftly.
  • Seamless Integrations. Webflow platform integrates effortlessly with a variety of tools and applications, enhancing functionality.
  • Instant Updates. You can publish changes directly from the visual editor, enabling your site to expand and scale rapidly.
  • SEO Optimization. Webflow structures your site in a SEO-friendly manner right from the start.

According to W3Techs, Webflow is used by 0.7% of all websites in the world as of April 11, 2024. 1.0% of all existing websites with content management systems use Webflow.

Based on our experience, we describe Webflow as a scalable and reliable platform that supports advanced collaboration during the development phase and offers personalized support.

Summary

Choosing the right technology is a very critical decision. It will decide your project's delivery speed, cost, and overall success. Whether it’ll be NestJS, Next.js, WordPress, or Webflow, each of these platforms has its strengths that can meet various business needs and objectives. There is no one-size-fits-all solution, but there is always best fit to the specific requirements.

Technology recommendation by business maturity stage:

Business stage Technology Recommendation
Startup Stage Webflow or WordPress for their rapid deployment and ease of use.
Growth Stage Next.js or WordPress for their balance of customizability and performance.
Established Stage Next.js or NestJS for their scalability, customization, and performance capabilities.

Southwave team has wide expertise in finding the perfect technology that will fit your business goal. Our solutions are always designed to enhance scalability and performance, enabling your business to operate with maximum efficiency.

Is it difficult for you to define the right solution? Let's discuss what's best for your case so there'll be no regrets!

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